School Pickup

EXT: Elementary School Entrance — Wide and High Crane Perspective — Afternoon

The sky is an angry dark gray and it's raining cats and dogs. Dozens of kids are gathered under an open carport-like area attached to the school entrance waiting to be picked up and trying to keep from getting soaked. Likewise, dozens of cars — mostly cookie cutter minivans, all looking almost alike in gray, maroon, navy are queued up, headlights on, highlighting the downpour. Some honk fruitlessly. Some have a window cracked and are waving to attract their kids' attention. It's a mess. Parents can't see kids and vice versa — no one's going anywhere.

Cut to:

MED SHOT — tracking pan across the kids

All craning their necks and peering out into the downpour, looking for their parents' car. Some teachers are present, but are equally frustrated by the situation. Thunder booms in the distance.

INT — Mom's Minivan — Rear perspective

MOM sits, nervously drumming on top of her steering wheel and craning her neck, trying to find her daughter. Not having any luck, she glances over and taps to wake her phone that's in a dashboard mount, taps an icon, and the SimpleSignal app opens showing its logo.

MCU — SALLY — EXT

Sally peers out into the storm with a worried expression, barely able to see anything except a wall of minivans that all look alike. Her pink raincoat is spattered with rain already. An incongruously cheerful ring tone that only an 11 year old girl would love, interrupts her. She pulls phone out of her bag that's wrapped in a rubber hot pink protective case that matches her raincoat…

CU Over shoulder — Sally's phone

…and sees on the screen that Mom has sent her a text message that reads, "Look for my PINK signal."

CU — Sally's face — EXT

Sally looks up from her phone, peering into the rain and with a sudden look of recognition, bursts into a huge smile. She dashes out of frame while other kids look on.

MED SHOT — Line of Minivans — EXT

Sally runs away from camera stamping through puddles towards one of the minivans. Clearly visible from the dashboard of one of the minivans, there is a bright pink light piercing the gloom, which is the cell phone of Sally's mom showing a bright pink signal of her phone screen like a personal beacon. Sally gleefully runs through the rain towards her mom's mini-van.

MED SHOT — Mom's Minivan — From the front windshield looking in

Sally clambers through the open door of the mini van and is safely out of the rain. She has a big smile for her mom. Her mom is also smiling and welcoming her back while Sally stashes her book bag and grabs for a seatbelt.

EXT — Elementary School Entrance — Crane shot from low to high

The camera cranes up and out from the scene as you see Mom's mini van pull out of the line and start to drive away, leaving all of the other mini vans stuck in the line amid the downpour. Scene starts to blur and darken as the branding appears in a three-stage build:

1. 1. LOGO (centered): SimpleSignal
2. 2. Tagline: It's good to see you.
3. 3. Badge: Now available in the App Store